Toilet paper wipes out thousands of acres of Canadian forest each year, and demand for it is growing. Toilet paper is most often made of wood pulp, which, in the U.S., is generally sourced from Canada. One of the biggest competitors to the sustainable toilet paper market is the growing market for bidets. But toilet paper is also made with water, far more than is used in a bidet. If you live in a drought-stricken area, a sustainable toilet tissue is a better option.

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Persons: we've, David VanHimbergen, Kimberly Clark, Andrew Bluestein, they'll Organizations: National Resources Defense, Foods, Bluestein Ventures, Ventures, Great Oaks Venture Capital, Trousdale Ventures, Mandell Ventures, bidets Locations: U.S, Canada, Green, China, Central America